Privacy Policy

Privacy Policy

Home Deals Direct, a trading style of The Deals Direct Group Ltd ("we", "us", "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website "homedealsdirect.co.uk" and use our services.

1. Information We Collect

  • Personal Identification Information: Name, email address, postal address, phone number, payment details, and other information you provide when placing orders or contacting us.
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data: Information about how you use our website, products, and services.

2. Lawful Basis for Processing Your Data

We process your personal data based on the following lawful grounds:

  • Contractual Necessity: Processing is necessary to perform a contract with you, such as fulfilling your orders.
  • Consent: Where applicable, we obtain your consent to process your personal data, for example when signing up for marketing communications. You may withdraw consent at any time.
  • Legal Obligations: To comply with legal and regulatory obligations.
  • Legitimate Interests: For purposes such as fraud prevention, improving our services, and marketing analysis, where these interests are not overridden by your rights.

3. How We Use Your Information

  • To provide, operate, and maintain our website and services.
  • To process and manage your orders and payments.
  • To communicate with you, including customer support and updates.
  • To send marketing and promotional communications where you have consented.
  • To comply with legal requirements and prevent fraud or abuse.
  • To improve and personalise your experience.

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:

  • Order and transactional data are retained for at least 6 years to comply with UK tax and accounting laws.
  • Marketing data is retained until you unsubscribe or withdraw consent.
  • We regularly review the data we hold to ensure it is accurate and up to date, and delete or anonymise data that is no longer required.

5. Sharing Your Data with Third Parties

We may share your personal data with the following types of third parties:

  • Service Providers: Including payment processors (e.g., Shopify Payments, PayPal), delivery companies, IT and hosting providers who assist in operating our business.
  • Legal and Regulatory Authorities: When required by law or to protect our legal rights.
  • Marketing Partners: Where you have consented to receive marketing communications involving third parties.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Data Transfers

Your personal data may be transferred to, stored, and processed outside the UK, including countries which may not have equivalent data protection laws. In such cases, we ensure appropriate safeguards are in place, including:

  • Use of standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).
  • Ensuring third parties implement adequate technical and organisational security measures.

7. Your Rights

You have the following rights regarding your personal data:

  • The right to access your data and obtain a copy.
  • The right to rectify inaccurate or incomplete data.
  • The right to erasure (right to be forgotten) in certain circumstances.
  • The right to restrict or object to processing.
  • The right to data portability.
  • The right to withdraw consent at any time where processing is based on consent.
  • The right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

8. Security

We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

9. Cookies and Tracking

Our website uses cookies to enhance your experience. For details, please see our Cookie Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date. Your continued use of our website after any changes indicates acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us via our Contact page or write to:

The Deals Direct Group Ltd
5 South Charlotte Street
Edinburgh, EH2 4AN
United Kingdom

Last updated: June 2025